HOW TO CREATE A CORPORATE VIDEO PRODUCTION THAT MEETS BUSINESS GOALS image

best corporate video production tool is ears

  What’s the most important peice of equipment you can have for creating a corporate video that meets the business goals of your client?   Not a camera.   Not lights.   Not editing software.   It’s those high-tech appendages attached to the side of your head—ears.   Achieving business goals through video starts with listening. This was our first step with Conserve LandCare, a landscape maintenance company that engaged us to make a video for their newly redesigned website.   Based in Palm Springs, California, Conserve LandCare provides comprehensive landscape services for property managers, homeowner associations, and public agencies throughout the Coachella Valley and San Bernardino county.   We quickly learned that Conserve was starting at essentially zero. Despite ...

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A DIFFERENT KIND OF REAL ESTATE VIDEO video

Real estate video production has come to by dominated by a singular style. Generally, there is a walkthrough, some aerial shots of the property, a little music, and perhaps some graphics with facts about the property and pricing.    This fall we were sought out by a former advertising executive living in Fort Collins, Colorado, who thought there was a better way to make real estate videos. She thought that a crucial component is being left out of real estate videos — emotion. People, she thinks, when looking for homes are not just interested in the price and the facts, but the feel of the property and, especially, its surroundings.    As a resident of southeastern Fort Collins, she has ...

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NONPROFIT VIDEO FOR VOLUNTEERS OF AMERICA video

We have a long history of producing high quality videos for nonprofits across the country and this year it has been our pleasure to add to our list of partners that are doing good for others, Volunteers of America. They first sought us out in June to produce a video about a home remodeling volunteer effort they were doing in collaboration with the Home Depot Foundation. The home belonged to Emmitt, a Korean War Veteran, and it was in dire need of updates to it’s aging structure as well as to accommodate and aid his decreasing mobility. Emmitt was a hoot. You may view the final video here.   We enjoyed that opportunity to work with VOA so we were delighted when ...

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DOCUMENTARY FILMMAKER ARRESTED ON BASELESS CHARGES image

Documentary filmmaker arrested

The Huffington Post is reporting that documentary filmmaker Deia Scholsberg was arrested in North Dakota while filming protests against tar sands oil pipelines. She has been charged with three felony charges, including conspiracy to commit theft of property. Her footage and documentary film gear was confiscated. She faces up to 45 years in prison.   As documentary filmmakers ourselves and well, as citizens of the United States, this comes as a shock and we are outraged at the treatment of Scholsberg. Schlosberg was acting and operating as a journalist, not a participant. This is a violation of her rights, the freedom of the press, and the first amendment.   According to Josh Fox, director of the Academy Award-nominated documentary film “Gasland” the director ...

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NEW PARTNERSHIP FOR COMMERCIAL REAL ESTATE VIDEO PRODUCTION image

Drone and UAS and UAV flying company for commercial real estate

We are pleased to announce that we have just entered a partnership with Uplift Data Partners to be their exclusive provider of high-end commercial real estate video production. Z-Channel Films will provide drone video production locally in Colorado and also serve as the post-production team for any commercial real estate videos shot outside our region.   Uplift Date Partners, based in Chicago, is an exciting entry into the drone/UAS industry. They were founded in part by a worldwide construction and real estate development company that was looking for a solution to drone flying and all the safety and legal requirements that come with it. Borne out of that need is Uplift, whose mission is to help other organizations with flying drones safely. ...

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COMMERCIAL REAL ESTATE SHOOT IN CENTENNIAL image

Z-Channel Films drone crew on location for commercial real estate video shoot

Another commercial real estate video is in the books! We created this one for CBRE, a worldwide provider of real estate services. The property is Inova One at Dry Creek, which lies just off I-25 about 20 minutes south of Denver. Adolfson & Peterson Construction is the general contractor and in progress with their work to complete construction. The 650,000 square foot facility will be the home to Comcast and include a 285-unit apartment complex.   Our usual go-to drone and UAV crew was unavailable so we had the pleasure of working with the talented folks of Ineality, a drone operation crew based outside Denver, Colorado.   This commercial real estate shoot came with it’s own set of challenges, chief among them was ...

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