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Choosing a Nonprofit Video Subject: 6 Important Criteria

  • June 14, 2018
International Development Video Subject

By now you know that videos are a highly effective method for promoting your nonprofit organization or international development agency's message. But not any old video will do that. We have seen that audiences engage only when the quality of the video is high. The foundation of a quality nonprofit video is built upon the people the video focuses on, especially your primary subject. Choose wisely and you've got a big asset for your fundraising efforts. Choose poorly and you've got a video that is dead on arrival. When it comes to the latter, no matter how stellar the other elements of the video might be — graphics, cinematography, music — nothing is going to help overcome a weak subject. We recently completed a international…

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Nonprofit Video for Volunteers of America

  • December 16, 2016

We have a long history of producing high quality videos for nonprofits across the country and this year it has been our pleasure to add to our list of partners that are doing good for others, Volunteers of America. They first sought us out in June to produce a video about a home remodeling volunteer effort they were doing in collaboration with the Home Depot Foundation. The home belonged to Emmitt, a Korean War Veteran, and it was in dire need of updates to it's aging structure as well as to accommodate and aid his decreasing mobility. Emmitt was a hoot. You may view the final video here.   Nonprofit video produced by Z-Channel Films for Volunteers of America.   We enjoyed that opportunity to work…

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LATEST AARP FILM REACHES 1.8M VIEWS

  • February 24, 2016

We recently completed our second nonprofit video production for AARP, “Super Humans Unmasked,” which is approaching 1.8 million views on Facebook. We've enjoyed collaborating with AARP Studios because they’re open to creative storytelling. Since Roxanne and friends dress up as real life superheroes, we wanted a comic book look. And we envisioned transitions that would take the last frame of video, morph it into a comic-book still, turn the page, and transition to the new scene. This was a legitimate feel-good story. Roxanne and friends are definitely doing right by the community. And it was a blast for us to spend two days watching them work.

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A REAL LIFE SUPERHERO?

  • December 8, 2015
Doug Gritzmacher And Steve Dorst With Rock N Roll In San Francisco For AARP.

After making "Skateboard Mom and the Sisters of Shred"  as part of our nonprofit video production services for AARP in October, Doug and I were eager to get to San Francisco for another off-the-wall, inspirational story — Real Life Superhero, anyone? We arrived Tuesday morning at Roxanne Cai's house near San Francisco. She's a massage therapist, a wife, and a mom. But she's also a former bouncer, an avid motorcyclist, and a singer in a band ("The Filthy Mudbloods"). Most importantly, for us, Roxanne co-founded the California Initiative back in 2011. The group promotes community safety in San Francisco—all the while dressed as real life superheroes. Her nom de super héro: "Rock N Roll." I was a little skeptical at first, but Rock N Roll's results speak for…

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“SISTERS OF SHRED” HITS 3.5 MILLION VIEWS

  • October 17, 2015

Wow! Hard to believe that since Wednesday, more than 3.5 million people have watched Skateboard Mom and the Sisters of Shred on Facebook! This is the nonprofit video production we produced for AARP. AARP Executive Producer T.J. Cooney met us in Laguna Beach, CA. We spent the day with Barb Odanaka, who’s the leader of a band of female skaters, many of whom are older than 50. She’s a radical skater and a nice human being! (For more on Barb’s inspiration, see this ESPN article). It was a one day shoot. First thing in the morning, we conducted a long master interview at Barb’s house to make sure we did that right. As cinematographer, Doug operated the C300 and I ran a Canon 5D as a…

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