WHY WORK WITH US?
Videos can be a significant expense. But you’ve decided it’s time and you want a return on your investment. What sets us apart is we recognize a video will not do that alone. We know that to convert prospective new customers, your corporate visual brand needs a story and a strategy that gets it in front of your target audience. Throughout our combined 35 years of experience, we have proven that our process delivers measurable business results.
We don’t have a one-size fits all video solution. That’s because we know everyone’s need is unique. That’s why our first step includes a discussion with you so we can listen to you describe your goals. We do this at no charge and there’s no time limit.
So whether your desire is a video that tells your company’s story, or one that launches a new service or product, or to promote a campaign, we’ll work with you to craft the video solution that will serve your purposes best.
Bet unlike most other video production companies, our work with you doesn’t stop there. We know for that for a video campaign to be successful, it needs to, well, be seen. With today’s Web and social media environment, we’ve got more avenues for exposure available to us than ever.
We understand, though, that navigating that can be complex, time-intensive, and headache-inducing. Fortunately, we have the expertise to help lay the course and assist you along the way.
With our additional services we include three components that we have identified for their effectiveness in promoting a video campaign: testimonials, a Youtube presence, and social media dissemination and optimization. These are broken out into further detail below and are available to you only if you think they will be helpful to you. Feel free to see these services in action with our case study. When you are ready to talk more, just drop us a note here.
Video is more persuasive than any other form of media. So this will be the meat and potatoes of your campaign. It’s what will greet prospective clients on your website or draw interest in your service or product. It’s what you’ll send out to your followers on social media with the goal of attracting new followers to your business. What do you do best? Why do your customers love you? What are you trying to sell? These are the questions we explore with you to craft a video that will be successful in engaging your target audience.
You’ve worked hard to cultivate relationships with your clients. Why not let them speak to your potential customers? Many companies have recognized the power of third-party validators and are including written testimonials on their corporate websites. We go a step further by providing video endorsements, which are even more powerful persuasion pieces. And they provide you with additional video content you can share via your social media channels.
Did you know YouTube is the second most-trafficked website globally? And did you know it is owned by Google? This means having a presence there is more crucial than ever for your search ranking. Additionally, YouTube provides free video hosting along with future-proof playback and easy sharing across all social media platforms. Pretty good deal, right? We think so. We perform a comprehensive audit of your YouTube presence and make the necessary improvements to professionalize your corporate brand. Don’t have a Youtube presence? No problem. We’ll set it up for you.
Attention spans on the Internet are short. On social media, they are even shorter. So we create 15- and 30-second versions of your final video that are optimized to attract attention in your prospective customer’s newsfeeds. We’ll also develop a roadmap for better social media exposure and attracting new customers. We follow up after a month to talk about your progress. Even if you already have a team working on this stuff, you’ll appreciate our experience working with major national brands.
“We hired Z-Channel Films to develop a brand video for our website. Before filming, they spent weeks getting to know our business, our industry, and our target audience. This time spent and the amount of detail that went into the pre-production process was invaluable. Z-Channel Films was then able to focus on our goals while highlighting key aspects of our company. The quality of our video is something you’d expect from a high-priced advertising agency and the price point fit into our budget. We didn’t have a YouTube Channel and Z-Channel Films created a professional channel for us and we couldn’t be happier with it. Their package of our brand video, testimonials, new YouTube Channel and social media plan was a tremendous value and marketing asset for our company.
—Teri Gonzalez, Conserve LandCare
“Wow. Working with Z-Channel Films goes way beyond a great experience. Incredibly gifted directors, editors, and filmmakers, yes. But those are just table stakes for Doug and Steve. They willingly invest their whole mind and spirit in a video project, resulting in a super-pro video production from start to finish. Even when you think your video project is great, just wait, they will insist on making it transformative.”
—Kara Verhoorn, Tell Me A Story
“Z-Channel Films has captured the spirit of Volunteers of America’s Denver events in their videos for us with unmatched professionalism, enthusiasm, and acute attention to detail. Their admirable, incredible expertise coupled with their kind personalities make working with them an absolute pleasure. We know we can trust them with capturing a masterful representation in a video of our organization and its mission time and again. It is a joy to know and work with them.”
—Alejandra Rosas, Volunteers of America
“Z-Channel Films made a fantastic video for us on a particularly tight deadline! Three weeks before our flagship event, on strong referrals by colleagues from the World Bank and IFC, we hired Z-Channel Films to direct, shoot, write, and edit a story about some of our work in West Africa. It was a challenging video assignment but ultimately, they delivered a video early and under budget. We were incredibly proud to feature the video for the Senegalese delegation at the World Bank Group Annual Meetings.”
—Laura Alonzo, Multilateral Investment Guarantee Agency
“We worked with Z-Channel Films to create a short video on AfroReggae, a .ORG Story, but what we got was much more. They are not only creative, but also their writing and story telling are outstanding. So in the end, what we got was an artistic and effective video piece on an amazing organization in Brazil.”
—Thuy LeDinh, Lending Solutions at Fiserv
A CASE STUDY:
When Conserve LandCare contacted us, the firm had no videos or YouTube presence, and their new corporate website was going live in six weeks. The California company was growing and wanted to project a more professional brand regionally to attract new business. We spent a lot of time with Conserve’s marketing director to translate their business goals into style, script, and storyboards. This preparation paid off: When it came time to film in and around the Palm Springs area, our scripts were final and we were confident in our approach. Ultimately, Conserve LandCare opted for all four components of our services. In addition to their brand story, we produced corporate testimonial videos that are a powerful endorsement of their quality service; a full YouTube channel, and social media friendly versions of the video along with a a detailed social media plan that leverages the potential of their new videos. Contact us to discuss how we can put these services to work for your business.
SOCIAL MEDIA VERSION #1
SOCIAL MEDIA VERSION #2
Our strength is the expertise we have across many different styles and types of video within the corporate realm. So no matter what your needs are, we are confident that we can provide you with the tone that is going to be best suited to your brand. Check out below the range of solutions we come up with for our clients.
“SAVING SALLY” | FBR MEDIA | D.C.
Life-saving medicine has a long journey to reach our pharmacy shelves. From research to development to trials to approval, the journey can be 20 years. FBR Media president approached us with the challenge of showing that journey in a traditional 60-second commercial video. We were up to the task because we know how to utilize visual storytelling to shrink time and connect with viewers on an emotional level in short period of time. For this video, we hired a 25-person crew and a talented motion graphic artist to help us achieve the vision FBR desired. The Telly Awards recognized us for a best directing award.
URBAN SEED COMPANY | DENVER, CO
Denver has no shortage of businesses passionate about helping their customers change their lives for the better. For the Urban Farm Company of Colorado, based in Boulder, that means empowering people to grow wholesome food right in their own backyard. We were approached by Hatchlab.net to create a video that captured the story of business founder Bryant Mason and COO Kylie Manson. To maintain the authenticity of their work, we chose to shoot the video on location in their own environment as they undergo many of their daily routines for seed growing.
REBECCA’S APOTHECARY | DENVER, CO
Like the Urban Farm Company above, Recbecca’s business, also based in Boulder, is passionate about helping their customers live healthier lives. For them this means connecting people with the healthful power of botanical medicine. Their interest is first in the community, so not only do they sell herbs, but they also offer classes where the community can learn about the different applications of their products and how they can make their own medicine. When we scouted their shop for the video shoot, we found their passion to be practically oozing out of the walls. Their shop was a unique environment and we knew it would be the perfect environment to tell their story. Produced for Hatchlab.net.
THE SMART SOUTHEAST | FORT COLLINS CO
Veteran advertising executive Kara Verhoorn of Tell Me A Story contacted us with an idea to do a different kind of residential real estate business video. Traditionally, real estate videos focus on the features, the layout, the price. Kara wanted to do a video that focused instead on a compelling story and emotions. She had tried out her idea with another company that wasn’t able to reach her expectations. Impressed with our portfolio, she reached out to us next to try again. Strong emotional storytelling is what we do best, so we accepted the challenge and got right to work. The collaboration with Kara ended up being a fantastic match and we are proud to have delivered a final video that fulfils her initial vision.
TRU SOLAR | WASHINGTON, D.C.
This video is part of a new campaign by the truSolar™ Working Group, a consortium of leading solar market participants and one of 15 commercial videos we made in the studio. TruSolar is corporation that is developing an industry-driven standard to screen and score risks for commercial solar projects. It promises to lower transaction costs and reduce project failures—and lead to a whole lot more solar, more quickly. Led by Distributed Sun and DuPont Photovoltaic Solutions, truSolar’s founding member companies include ABB, ABM, Assurant, Inc., Booz Allen Hamilton, Mosaic, PanelClaw, the Rocky Mountain Institute, SMA America, Standard & Poor’s, and Underwriter’s Laboratories. The Group is advised by the U.S. National Labs NREL and Sandia.
OSUKE PICKLED THINGS | DENVER, CO
“Probiotic Pickleteers” — that’s what Osuke business founders Mara and Willow King call themselves. They started out making pickled things in their home kitchens and now that passion has grown to a full-scale factory with several full-time employees. They wanted a video that captured that origin story and their love for creating food that gives back to the earth. Despite the extra help they now have, both are still actively involved the making of their products, such as kim chi. We wanted to set the video in their factory where we could witness them at work as they told us about their story. Produced for Hatchlab.net.
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