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How to Create A Corporate Video Production That Meets Business Goals

  • January 7, 2017
Best Corporate Video Production Tool Is Ears

  What’s the most important peice of equipment you can have for creating a corporate video that meets the business goals of your client?   Not a camera.   Not lights.   Not editing software.   It’s those high-tech appendages attached to the side of your head—ears.   Achieving business goals through video starts with listening. This was our first step with Conserve LandCare, a landscape maintenance company that engaged us to make a video for their newly redesigned website.   Based in Palm Springs, California, Conserve LandCare provides comprehensive landscape services for property managers, homeowner associations, and public agencies throughout the Coachella Valley and San Bernardino county.   We quickly learned that Conserve was starting at essentially zero. Despite impressive growth, they had yet…

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