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Corporate Video Production for Homesteading Startup

  • April 25, 2016

Recently Denver magazine “5280” published a big spread on the urban homesteading movement in Denver. Included in the piece was a mention of a new start-up, Hatchlab.net, which, as they describe, is like Craftsy.com but for urban agriculture. In 2014 we began to work with Hatchlab’s founder, Mara Rose, to produce her company’s corporate video production content. To date, we've produced four videos for her, including this video above that introduces the duo who will demonstrate seed starting. They are founders of the Boulder-based Urban Farm Co. During our initial discussions with Mrs. Rose, we had suggested including a vignette like the one above about the people who will be doing the demonstration with the idea that this would add value and reveal the demonstrators to be experts and knowledgeable, in other words, people a viewer would…

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TELLY AWARD IS IN!

  • September 28, 2014

“Saving Sally”, a 30-second broadcast TV commercial we produced in 2013, took home a Telly Award for best directing. We're proud of the achievement because it was a challenging story to tell — 30 seconds to make an emotional impact about the journey of medication from idea conception to end delivery to the patient. Our client was very happy with our solution and we're pleased to be recognized for our work.

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WHY MARKETING ON FACEBOOK IS DEAD (BUT YOU SHOULD DO IT ANYWAY)

  • July 11, 2014
Marketing On Facebook Word Cloud

You’ll find a lot of chatter these days among marketing blogs proclaiming that marketing on Facebook is dead. From our experience, we can understand the sentiment, but we think marketing on Facebook should still be an important part of any film marketing plan for documentary film production. But first, why all the doom and gloom about Facebook? Much of the frustration marketers run into on Facebook centers around how it handles posts. Let’s say your film has 15,000 “likes”. These “likes” represent your fan base. You worked very hard to build this fan base and did everything you’re supposed to do: you made posts during the production of your film, posted behind-the-scenes photos, and made posts about news and events relative to the subject of…

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