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What is the Difference Between a Corporate Video and a Marketing Video?

November 12, 2018

If you are operating a business, and you need to make a video, you may think that all videos made for business are the same. However, their are significant differences in the types of videos made for businesses and you need to be sure that the video you get is going to do the job you need. Not sure what kind of video that would be? Keep reading to learn more about the difference between the two major types of videos for businesses—the corporate video and a the marketing video. What is a Corporate Video? Corporate videos are intended to sell or describe a company, without describing a particular product. Corporate videos describe the history of the company. They also describe a company’s mission…

October 24, 2018

Video Production Documentary Film Story On Whiteboard With Sticky Notes

I recently wrapped up production on a feature documentary called, "They Care They've Earned." I've worn a lot of hats with my previous films, right down to "movie poster designer," but this one was different. Instead of 10-15 hats, I wore only two—editor and co-writer. Both are services we offer as part of our documentary film services at our company, Z-Channel Films. Thanks to technological advances, lower-priced video production equipment, and an increased array of distribution platforms, more and more documentaries are being produced every year. And the directors of many of those films are finding themselves in the same position I found myself in after completing principle shooting on my first documentary—namely, now what? For me, I was staring at 160 hours of footage with…

October 17, 2018

Many companies find that they need to create a video to enhance their business. While in the past advertising using video or film was prohibitively expensive, these days, video marketing is easy if you have a smartphone, laptop or a small video camera. However, creating a good quality video is not as easy as filming someone on your smartphone. Whether you are creating a nonprofit video for fundraising purposes, creating an instructional video for a product or a service as part of your video marketing plan, or even using a video as a newsletter feature, it is difficult to create videos on your own. Hiring a video production company to create professional videos allows you to concentrate on growing your business and lets the video…

October 10, 2018

While many people have focused on the internet as a mute form of marketing content, statistics have demonstrated that video marketing is the right way to go for businesses. A recent study found that 63% of businesses have begun using video marketing techniques to enhance their business’ products or features. Of those businesses, 82% think that video marketing is a vital part of their marketing strategy. Eighty-three percent of the businesses surveyed think that video marketing gives them a good return on their investment. Wondering why working with a video production company for video marketing is so crucial to your business? Keep reading for more investment on why video marketing techniques are so important. Use of Video Marketing Increases Sales Research has found that…

September 30, 2018

This is one in a series of occasional posts about gear and technique: lessons we've learned over our 40 combined years in the video production industry. Here we show you how to build a China Ball for cheap video lighting! In this era of small handheld video cameras with large 35mm sensors and impressive high ISO performance, you can get away with shooting in very low light! However, our experience producing corporate videos over the years is that video lighting is almost always a necessity. The only exception is verité documentary, when the exigencies of observational filmmaking trump the higher production values you get with correct professional lighting. So, for most corporate video—whether you’re a Denver video production company where Doug works or a Los…

September 17, 2018

We've noticed several Denver video production companies advertising their video production gear, commonly citing the RED camera. I suspect that's because those video production companies want impress potential clients. What they're doing is quite the opposite—sending up a red flag that should give potential clients pause. In 2007 a talented cinematographer (and admitted camera geek) invited me and other video production professionals to his video production studio to get a first look at a new camera he had purchased. That new camera was a RED One. It’s not prestige you’re getting, it’s overhead. We had heard the rumors about this camera for a while and were eager to get our fingers on its buttons. In the span of my 20-year career, no other piece of production gear has spawned as…

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