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Corporate Video Production for Homesteading Startup

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By Doug Gritzmacher

Creative Director, Z-Channel Films, Denver, Colorado Google+

Recently Denver magazine “5280” published a big spread on the urban homesteading movement in Denver. Included in the piece was a mention of a new start-up, Hatchlab.net, which, as they describe, is like Craftsy.com but for urban agriculture.

In 2014 we began to work with Hatchlab’s founder, Mara Rose, to produce her company’s corporate video production content. To date, we’ve produced four videos for her, including this video above that introduces the duo who will demonstrate seed starting. They are founders of the Boulder-based Urban Farm Co.

During our initial discussions with Mrs. Rose, we had suggested including a vignette like the one above about the people who will be doing the demonstration with the idea that this would add value and reveal the demonstrators to be experts and knowledgeable, in other words, people a viewer would be ready to learn from. We added further production value in the demo portions with professional lighting and sound.

This production was shot with a Canon c300 and a Canon 5D Mark III.


A video for a business in Boulder, CO, produced by Z-Channel Films.

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