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What is the Difference Between a Corporate Video and a Marketing Video?

  • November 12, 2018
Marketing Video Production

If you are operating a business, and you need to make a video, you may think that all videos made for business are the same. However, their are significant differences in the types of videos made for businesses and you need to be sure that the video you get is going to do the job you need. Not sure what kind of video that would be? Keep reading to learn more about the difference between the two major types of videos for businesses—the corporate video and a the marketing video.   What is a Corporate Video? Corporate videos are intended to sell or describe a company, without describing a particular product. Corporate videos describe the history of the company. They also describe a company’s mission…

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Top 5 Reasons to Choose An Experienced Video Production Company for Your Marketing Video

  • October 17, 2018
Video Production Editing

Many companies find that they need to create a video to enhance their business. While in the past advertising using video or film was prohibitively expensive, these days, video marketing is easy if you have a smartphone, laptop or a small video camera. However, creating a good quality video is not as easy as filming someone on your smartphone. Whether you are creating a nonprofit video for fundraising purposes, creating an instructional video for a product or a service as part of your video marketing plan, or even using a video as a newsletter feature, it is difficult to create videos on your own. Hiring a video production company to create professional videos allows you to concentrate on growing your business and lets the video…

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How to Make a China Ball for Professional Video Lighting for $27.94

  • September 30, 2018
LED Light

This is one in a series of occasional posts about gear and technique: lessons  we've learned over our 40 combined years in the video production industry. Here we show you how to build a China Ball for cheap video lighting! In this era of small handheld video cameras with large 35mm sensors and impressive high ISO performance, you can get away with shooting in very low light! However, our experience producing corporate videos over the years is that video lighting is almost always a necessity. The only exception is verité documentary, when the exigencies of observational filmmaking trump the higher production values you get with correct professional lighting. So, for most corporate video—whether you’re a Denver video production company where Doug works or a Los…

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Why a RED Video Production Camera is a Red Flag

  • September 17, 2018
Video Production Camera With Red Flag

We've noticed several Denver video production companies advertising their video production gear, commonly citing the RED camera. I suspect that's because those video production companies want impress potential clients. What they're doing is quite the opposite—sending up a red flag that should give potential clients pause. In 2007 a talented cinematographer (and admitted camera geek) invited me and other video production professionals to his video production studio to get a first look at a new camera he had purchased. That new camera was a RED One. It’s not prestige you’re getting, it’s overhead. We had heard the rumors about this camera for a while and were eager to get our fingers on its buttons. In the span of my 20-year career, no other piece of production gear has spawned as…

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New Mavic 2 Series Drone Review

  • August 23, 2018
Mavic 2 Pro Foldable, Performance Drone

Wow! If you’re keen on DJI’s aerial cameras like we are at Z-Channel Films, then you're sure to love DJI’s two new performance-driven, foldable drones: the Mavic 2 Pro and Mavic 2 Zoom. We do a lot of aerial video production in Los Angeles and beyond. Some of our shoots require the  performance of a DJI inspire with ZenMuse, but some require the small footprint of a Mavic. Overall performance is the key word for the two new drones. Unlike the Mavic Air, which was all about being small, the new Mavic 2 drones pack a performance punch. They are also smarter, safer, faster, quieter, and capture more impressive aerial footage that will take your video production to the next level. Camera specifications Let’s check…

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Aerial Drone Video for Story (Part 3/3): 13 Shots Toward More Artistry in Aerial Cinematography

  • May 31, 2018
Drone Videography

If you haven’t read them yet, check out part 1 and part 2 of this series. I left you at sunset in Haiti, maneuvering toward the mountainside shanties of the Petionville neighbhorhood. My trusty cheat sheet is taped to my Phantom 4 controller to help me optimize: (1) initial settings, (2) big-picture creative approaches; and (3) specific shot techniques. This post covers part 3: the 13 shots that have helped me try to be more artistic with my aerial cinematography. 1. Neverending Crane. This shot helps link an object or a location to a wider context. Check out this Bjork video, directed by Spike Jonze. The final crane shot is surprising, majestic, and visually conclusive. You can do similar things with your drone shots. Check…

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