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Why a RED Video Production Camera is a Red Flag

  • December 17, 2018
Video Production Camera With Red Flag

We've noticed several Denver video production companies advertising their video production gear, commonly citing the RED camera. I suspect that's because those video production companies want impress potential clients. What they're doing is quite the opposite—sending up a red flag that should give potential clients pause. In 2007 a talented cinematographer (and admitted camera geek) invited me and other video production professionals to his video production studio to get a first look at a new camera he had purchased. That new camera was a RED One. It’s not prestige you’re getting, it’s overhead. We had heard the rumors about this camera for a while and were eager to get our fingers on its buttons. In the span of my 20-year career, no other piece of production gear has spawned as…

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Trends in Corporate Video Production

  • December 14, 2018

As 2018 closes, we take a look at the trends that have emerged in corporate video production over the past year. What's hot? Which corporate video trends are going to continue to grow for 2019? Keep reading to find out.  Live Video Streaming By April 2016, Facebook had enabled live video streaming across all devices. Corporations have been steadily adding it to their marketing repertoire since to the point where now, in a recent survey, respondents in the business community said that live video is a significant part of their corporate marketing efforts, both now and in the future. A whopping 95 percent of the business groups surveyed said that they plan to use live video streaming for their business by the end of 2019.…

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Corporate Video Strategy for 2019

  • December 4, 2018
Corporate Video

2019 is right around the corner. Have you thought about your corporate video strategy moving forward into the new year? If you haven’t, it’s not too late. So, while the weather is truly frightful, why not start thinking about new corporate video productions and marketing strategies to help your business leap forward into the new year? We have some suggestions for making your business boom via corporate video productions.   Introduction It's 2019 and if 2018 showed us anything, it's that video marketing is absolutely essential for your business. Of course, it’s not the only marketing strategy you have, but it is increasingly becoming vital for business branding and product branding. Companies are finding success when they are able to use video in different areas…

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What is the Difference Between a Corporate Video and a Marketing Video?

  • November 12, 2018
Marketing Video Production

If you are operating a business, and you need to make a video, you may think that all videos made for business are the same. However, their are significant differences in the types of videos made for businesses and you need to be sure that the video you get is going to do the job you need. Not sure what kind of video that would be? Keep reading to learn more about the difference between the two major types of videos for businesses—the corporate video and a the marketing video.   What is a Corporate Video? Corporate videos are intended to sell or describe a company, without describing a particular product. Corporate videos describe the history of the company. They also describe a company’s mission…

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Top 5 Reasons to Choose An Experienced Video Production Company for Your Marketing Video

  • October 17, 2018
Video Production Editing

Many companies find that they need to create a video to enhance their business. While in the past advertising using video or film was prohibitively expensive, these days, video marketing is easy if you have a smartphone, laptop or a small video camera. However, creating a good quality video is not as easy as filming someone on your smartphone. Whether you are creating a nonprofit video for fundraising purposes, creating an instructional video for a product or a service as part of your video marketing plan, or even using a video as a newsletter feature, it is difficult to create videos on your own. Hiring a video production company to create professional videos allows you to concentrate on growing your business and lets the video…

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Proof that Video Marketing Can Help Your Business

  • October 10, 2018
Video Marketing Proof

While many people have focused on the internet as a mute form of marketing content, statistics have demonstrated that video marketing is the right way to go for businesses. A recent study found that 63% of businesses have begun using video marketing techniques to enhance their business’ products or features. Of those businesses, 82% think that video marketing is a vital part of their marketing strategy. Eighty-three percent of the businesses surveyed think that video marketing gives them a good return on their investment. Wondering why working with a video production company for video marketing is so crucial to your business? Keep reading for more investment on why video marketing techniques are so important.   Use of Video Marketing Increases Sales Research has found that…

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