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How This Nonprofit is Using Video to Fundraise

  • September 11, 2018

In our Nonprofit Fundraising Insights series, we interview senior nonprofit fundraising executives to learn more about how they use video production to connect with donors and power their programs. We recently caught up with Kirsten Jasna, the senior director of Annual Giving and Donor Relations at Braille Institute, a Los Angeles nonprofit that provides a myriad of free services for the blind and visually impaired. Shortly after taking over the position she reached out to us this spring to produce a pair of fundraising videos to kick off the organization’s 100th anniversary campaign.   INTERVIEW WITH NONPROFIT EXECUTIVE KIRSTEN JASNA: You spent over 15 years in New Mexico fundraising in higher education and at the Museum of New Mexico. How did you first come to video as…

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Why You Need Video for Nonprofit Fundraising

  • August 27, 2018

Are you considering using video for your nonprofit fundraising goals? Google recently completed a survey that tracked consumer nonprofit donation patterns. Here is one finding that may be the single most convincing argument that video can help you: • 57 percent of viewers who see an online video for a nonprofit make a contribution. That's an astounding conversion rate. One nonprofit director who has seen this in action is Sheena Sullivan. Sheena directs the Coal Creek chapter of Meals on Wheels, a national nonprofit organization. Shortly after taking over the position last year she reached out to us to produce a fundraising video that she could use during their annual luncheon in September. We recently completed a second video to be used for this year's…

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