By Doug Gritzmacher
Creative Director, Z-Channel Films, Denver, Colorado Google+
We recently completed our second nonprofit video production for AARP, “Super Humans Unmasked,” which is approaching 1.8 million views on Facebook.
We’ve enjoyed collaborating with AARP Studios because they’re open to creative storytelling. Since Roxanne and friends dress up as real life superheroes, we wanted a comic book look. And we envisioned transitions that would take the last frame of video, morph it into a comic-book still, turn the page, and transition to the new scene.
This was a legitimate feel-good story. Roxanne and friends are definitely doing right by the community. And it was a blast for us to spend two days watching them work.