By Stephanie Clarke
Many companies find that they need to create a video to enhance their business. While in the past advertising using video or film was prohibitively expensive, these days, video marketing is easy if you have a smartphone, laptop or a small video camera. However, creating a good quality video is not as easy as filming someone on your smartphone.
Whether you are creating a nonprofit video for fundraising purposes, creating an instructional video for a product or a service as part of your video marketing plan, or even using a video as a newsletter feature, it is difficult to create videos on your own. Hiring a video production company to create professional videos allows you to concentrate on growing your business and lets the video company create videos that are both informative and entertaining. Not sure where to start? Here are some reasons your marketing videos should be created by a professional video production company.
Professional Marketing Ensures Your Message Gets Out
Let’s face it, your company’s message is competing with thousands of hours of content targeted at the same audience. When that happens, the most important part is that your story gets out. This means that you will need to be involved with the entire story creation process, from start to finish. If you choose to create the story yourself, you will need to micromanage the entire group of employees or freelancers to ensure everyone stays on the same page. However, professional or corporate video marketing companies tell client’s stories for a living, which means that you can focus on what matters most in your business—your employees and your customers. In addition, because a professional video marketing company has employees in place, who works well together and knows each other’s strengths and weaknesses. This means that their focus will be on making the best video possible for your company.
High Quality Videos
While some amateur videos are hilarious, there are only so many times people want to see a man do a belly flop on concrete and miss the pool, or cute kittens tumbling over each other to get out of a basket. In short, amateur videos get old and tired. You need a company who will write a great script, hire amazing actors, and has a mastery of filming and editing to create the best video possible. In addition, you want to make sure your beautiful, creative video isn’t sacrificing your message. A professional video will allow your message to shine through, without focusing on the amateurness of the video itself.
The Creativity Factor
Video production companies also give your business a creativity partner to bounce ideas off. You may be best hydroponic company in the area, and you can creatively grow plants in just about anything. However, when it comes to creating a story, engaging employees to act, and being sure your company’s message gets out, you can’t begin to envision your idea. Corporate video production companies live for the creative vibe, which means they may be able to give you ideas on how best to market your business that you never even thought of. In addition, while you may be up on video production techniques, it’s a safe bet that you don’t know as much as a video production company does. They are constantly attending workshops, studying trends in the industry and learning new technology that not only makes your video exciting to watch, it also lowers the cost of the video itself. The company also brings expertise you don’t have in working to make a commercial video from the ground up.
Not only are you getting a creative team for your business, a partner that ensures your video is original and engaging, you also get a team who understands the meaning of a target audience. They know how to promote your company and the video on different social media platforms, including YouTube, Facebook, Twitter, Instagram and Snapchat. The video production company may also have ideas or suggestions for your video promotion and distribution, which only makes them more valuable to you as a marketing ally.
More Bang for Your Buck
No business likes spending money needlessly. If you decide to use amateurs for your video, you are going to have amateur problems—wasted time and video footage, incompetent or uncaring actors and producers, or a bad concept for the video. Inevitably, it may mean that you reshoot the video that you were trying to save money in the first place. Professionals on the other hand, know just how to place the music, the quotes for your company, and the lighting to evoke the correct mood for your audience. In addition, if you use a professional company for your commercial video, you will receive a quality product on time and on budget, which saves you money in the short—and the long—run.
Are you looking for a corporate video production company in Denver? See how we can help your business.